3. Social Media is NOT about the Technology
It’s about the people
Photo credit: left-hand
4.
5. What others say about
you is more important
than what you say about
yourself
Photo credit: Stu Willis
6. “As Tony [Hsieh, CEO of Zappos]
says...quot;People don't relate to companies,
they relate to people.quot; This is important
insight. You, the 57 year old CEO may not
use social, but that doesn't mean that your
customers don't use social. You are not
your customer.”
- Bill Sweetman “10 Twitter Tips for Professionals”
on One Degree
6
26. Stories
“Tell real stories in as many ways as possible
including video, photos and through personal
emails. Quotes from people benefiting from the
project as well as people that have been to the
community are important. There has to be a real
connection to what the money is being raised for.”
26
37. “...to the extent people can’t solve a problem,
they tend to ignore that problem”
- Tom Bowman of Bowman Design Group
Seed Magazine – “The Last Experiment”
37
68. Kevan Gilbert, Project Coordinator of Creative
Technologies at Union Gospel Mission:
1. Strong, Engaging Call to Action
2. Find Bloggers who are already Talking about you
3. Having a blog establishes that you speak the same language
4. Remember to tell stories
5. Understand that endorsement is stronger when coming from
others
68
78. Ling Chan, Social Media Manager, Vancouver Opera:
1. Ask: What is your purpose/goal?
2. Be Dedicated! Devote significant time to it (or find someone
who can)
3. Combined several tools (Facebook, Twitter, Youtube, Blog,
Bloggers, Flickr)
4. Identified the key influencers
78
83. From Darren Barefoot & Julie Szabo of Capulet – Advice:
1. Marry your online work with offline PR.
2. Don't rely on a single online tactic to get the job done.
3. Give yourself enough time to succeed. Many people think a few
weeks is enough time to achieve campaign success.
83
87. And Thank You
Thanks to the following people for their help:
• Kevan Gilbert of Union Gospel Mission
• Ling Chan of the Vancouver Opera
• Darren Barefoot & Julie Szabo of Capulet
Communications
• Caroline MacGillivray of Beauty Night